What people should feel
Relief first. Then momentum. Raski does not dramatize nightlife culture, it removes friction from it.
Brand narrative
Raski is the calm signal inside a loud night.
The brand should feel like one visible answer when the group chat stops being useful. That means optimistic color, decisive language, and interfaces that scan in a second.
Core rules
- Useful before playful. Personality should sharpen the signal, not compete with it.
- Made for motion. Every surface should be legible while walking, waiting, or deciding fast.
- Group-first by default. The product voice always reflects shared coordination, not solo productivity.
Voice and writing
Write like the next move is obvious.
Raski copy should be short, clean, and slightly upbeat. The tone is socially warm without turning into mascot-speak or startup coaching.
Voice formula
Use plain language, one clear noun, one clear action, and remove anything that sounds like instruction-manual filler.
Core rules
- Prefer direct verbs: pin, vote, meet, move, share.
- Avoid abstract promise language like seamless, revolutionary, delightful experience.
- Use the brand’s energy in pacing and rhythm, not in forced jokes.
Do / don't
DoPoll closes in 4 minutes
Don'tPlease remember to submit your response promptly
DoMeet at Left Tower
Don'tSuggested regrouping destination: Left Tower
DoCrew updated
Don'tYour collaboration space has been synchronized
Color system
Bright signal colors over quiet utility surfaces.
The palette works best when one loud color does the job and the rest of the frame stays controlled. Raski should never look muddy, washed out, or over-decorated.
Color rule
Lead with one signal color per moment. Use navy for contrast, sky for breathing room, and lime when the interface needs conviction.
Core rules
- Lime marks action, confirmation, and branded emphasis.
- Sky keeps layout surfaces open and breathable instead of sterile.
- Coral, cyan, and violet act as supporting accents, not equal primaries.
Palette
Typography
Two fonts, two jobs, no indecision.
Bricolage Grotesque carries the personality. Instrument Sans handles clarity. Every heading should feel compressed and assertive, while body text stays calm and easy to scan.
Type rule
Display should create rhythm. Body should disappear. If both voices are trying to be expressive, the page gets noisy.
Core rules
- Headlines run tight with strong contrast and short lines.
- Body copy stays compact, with minimal ornament and generous line-height.
- UI labels can lean uppercase when they need to feel directional or utility-led.
Type samples
Display / Bricolage Grotesque
There’s a smarter way to coordinate the night.
Body / Instrument Sans
Built for loud nights, moving groups, and fast decisions.
Components and cues
Rounded forms, firm borders, fast scan patterns.
Raski components should feel inflated but never mushy. Buttons, badges, chips, and cards all share the same logic: high contrast, thick bottom edges, and a clear center of gravity.
Interaction rule
Every component should answer one question instantly: what is the next thing I can do here?
Core rules
- Buttons need clear hierarchy before decorative flourishes.
- Badges and chips should look collectable, not corporate.
- Cards should compress content into obvious chunks instead of long paragraphs.
Component attitude
Primary action
Get started
Support action
How it works
Badge / mark
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